Launching an enterprise-wide digital asset management (DAM) program is no easy thing. W.L. Gore and Associates, best known for its Gore-Tex fabric and products, found itself having to do just that. At The MarTech Conference, Rachel Edwards, the company’s Enterprise DAM librarian, walked us through how they did it. She also explained why the minimum viable product (MVP) strategy they chose was key to its successful launch. Rachel Edwards shared her insights on how the company decided to implement a comprehensive DAM system. The process involved a series of steps that aimed to streamline the organization’s asset management processes while ensuring a smooth transition for users. The first step was to identify the key assets that needed to be managed. This involved analyzing the company’s existing documentation and identifying the most important assets, such as images, videos, and documents. Once these assets were identified, the team began to develop a plan for their storage and access. The next step was to select a DAM platform that would meet the company’s needs. After evaluating various options, the team decided to go with a cloud-based solution that offered scalability and flexibility. They selected a platform that allowed them to easily manage multiple users and access levels, as well as integrate with other systems like CRM and email. Once the platform was selected, the team worked on developing a user interface that was intuitive and easy to use. They focused on creating a user-friendly experience that minimized the need for training and made it easy for employees to navigate the system. Another key aspect of the implementation was ensuring that the system was secure. The team implemented measures like encryption and access controls to protect sensitive data and prevent unauthorized access. Finally, the team conducted a thorough testing phase to ensure that the system was working as intended. They tested the functionality of the system across different devices and platforms, as well as with different user groups to identify any issues or bugs and make necessary adjustments. Rachel Edwards concluded by explaining that the minimum viable product (MVP) strategy was crucial to the success of their DAM implementation. By focusing on delivering a basic version of the system that was functional and easy to use, the team was able to build trust and confidence among users, leading to a smoother transition and higher adoption rates. There’s a video of her talk at the end of this article.